Monthly Archives: August 2009

To Spec or Not to Spec?

Last week, AIGA Birmingham was kind enough to invite Forte’s Jamie Warren and Paul Crawford of Scout Branding to discuss their philosophies on speculative design work. AIGA nationally has basically disavowed the practice of spec work–performing design services for free with the hope of being paid after a prospect sees it. Or, to put it […]

The Power of a Name

Last month, the famous Sears Tower in Chicago was officially re-named Willis Tower. In a new lease deal that included the naming rights of the building, Willis Group Holdings had the new letters installed on our nation’s tallest building on July 16th. Sears Roebuck and Company had it built and occupied space in the building […]