Monthly Archives: April 2012

Why Advertising is not Branding

“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine […]