Author Archives: Jamie Warren

President

Why Advertising is not Branding

April 10, 2012 – 8:00 am

“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine [...]

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Small Business Branding is REALLY Important

March 27, 2012 – 8:00 am

That’s our answer to Forbes when they ask, “How important is small business branding really?” in this recent article. In it, the author shares five strategies for creating brand recognition. We think these are great, but we would add one additional one: Be prepared to look at your market, your customers, your product and adjust [...]

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Best Brand Example: Apple

March 13, 2012 – 8:00 am

Some companies just rise above others when it comes to branding. They’ve worked hard to create a recognized brand and loyal supporters. And no company, in our opinion, has done a better job crafting their brand than Apple. How many of you have an iPod, iPhone, iPad, Mac, iTV? Are you considering putting all your [...]

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Start Differentiating

February 14, 2012 – 7:40 pm

By Jamie Warren Everybody has a brand, whether they know it or not. Even you. But when your brand hasn’t been outlined, when it hasn’t been differentiated, how do you start? What do you do to take those initial – but crucial – steps in creating your brand? Luckily, we do this every day at [...]

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The driver’s side of branding

January 31, 2012 – 5:00 am

Have you ever been inspired by someone’s random interpretation of life? I used to work with a woman who couldn’t remember her left from her right.  I’m not kidding.  She told me her workaround was thinking of life in general as either “driver’s side” or “passenger side.” 

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Branding and the art of handstands

January 1, 2012 – 10:35 am

When was the last time you tried to do a handstand? Was it when you were a child? I’m not usually a “handstand out of the blue” kind of guy. My family jokes that there is “Business Jamie”, and “Fun Jamie”. I’ve been told I can be a little intense in business.

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