Tag Archives: branding vs. rebranding

Branding vs. Rebranding

People throw the word “branding” around a lot. It’s one of the most misused terms in our industry as it’s often used to describe only visual identity. But what does that really mean?  Is branding more than the corporate logo or tagline?  Or, are they actually talking about “rebranding”? Branding is a promise that a […]