Tag Archives: Forté Marketing Group

Braver Branding

“When you rebrand, you have to go against the inertia of your old brand. Be new.” -Jamie Warren  

Rebranding Reasons: Differentiating from a Competitor

No matter the industry you’re in, it’s likely there will come a time when you need to rebrand. Rethinking your brand can alleviate many issues and can differentiate you from a competitor, giving you more business and better profits. Today’s market can often be saturated with similar businesses. It’s imperative that you differentiate yourself from […]

Branding vs. Rebranding

People throw the word “branding” around a lot. It’s one of the most misused terms in our industry as it’s often used to describe only visual identity. But what does that really mean?  Is branding more than the corporate logo or tagline?  Or, are they actually talking about “rebranding”? Branding is a promise that a […]

Forte Library: The E-myth Revisited

By Jamie Warren, Forte President I truly believe that to run a successful branding agency, you have to invest way more than 40 hours a week. And part of that means reading books that not only help the business, but help our clients’ businesses. So from time to time, I’ll review some of my favorite […]

Why Advertising is not Branding

“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine […]

Small Business Branding is REALLY Important

That’s our answer to Forbes when they ask, “How important is small business branding really?” in this recent article. In it, the author shares five strategies for creating brand recognition. We think these are great, but we would add one additional one: Be prepared to look at your market, your customers, your product and adjust […]

Best Brand Example: Apple

Some companies just rise above others when it comes to branding. They’ve worked hard to create a recognized brand and loyal supporters. And no company, in our opinion, has done a better job crafting their brand than Apple. How many of you have an iPod, iPhone, iPad, Mac, iTV? Are you considering putting all your […]

Increase Your Volume….To 11!!

Get Forté. Increase your volume…..to 11!! Our brand line is so perfectly fitting for today, wouldn’t you agree?

It’s Always Nice To Share!

People tend to share the most around 9:30 Eastern Time. 75% of clicks on a share will happen within the first day that the content is shared.

Richard Tubb Interiors – New Website Launch!

Richardtubbinteriors.com invites you into the personal spaces the design team has created for their clients.  The work samples are  beautifully designed  and they’ve also proven to be useful tools for the team in their showroom.  “Richard Tubb Interiors feels privileged to help plan where you’ll live, laugh, and enjoy the most comfort.  The result?  A treasured place reflecting who you […]