February 28, 2012 – 12:02 pm
Branding is complicated business. Done the right way, it can make your business prosper. Poorly done, it can damage your future prospects. As students of branding, we’ve seen many cases of brands failing elsewhere. There are plenty of reasons why this happens to businesses who are otherwise strong. So if you’re looking to overhaul your [...]
Our hearts and prayers go out to all of our suffering neighbors as they begin attempting to recover from this week’s tragedy. The damage is unbelievable and the loss is too large to quantify, but We Are Alabama and we’ll be strong even when it seems impossible. That’s just who we are, and there is [...]
Through our work for The Jimmie Hale Mission, we help the homeless and hurting enjoy a new and hopeful life. And, today, we’d like to ask your help.
By Chris Goldschmidt
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Posted in Blog, Campaign, Non-Profit, Print, Video
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Also tagged Alabama, Birmingham, Campaign, Easter, Jimmie Hale Mission, Non-Profit, Resurrect Hope, The Forte' Marketing Group, Ways To Give
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A simple rule to follow when attempting to spot a good idea is this: Look for a light bulb hoovering above your head.
August 27, 2010 – 5:30 pm
QR codes are scanable bar codes typically generated to provide instant information on a mobile device. The best part, they can point you towards just about anything.
By Jamie Warren
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Posted in Blog, Branding, Campaign, Identity, Non-Profit, Other, Print, Social Media, Technology
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Also tagged Brand Exposure, Code Readers, Eco Tickets, Free Advertising, QR Codes, Quick Reference, The Forte' Marketing Group
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Organizations need sensitive documents destroyed. People with disabilities want to feel productive. Gone For Good helps both, offering cost-effective document destruction and meaningful employment for the disabled. Forté, with a big help from Six Foot Five, communicates this in a moving and surprising way.
By Jamie Warren
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Posted in Blog, Campaign, Non-Profit, Other, Video
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Also tagged Advertising, Birmingham AL, Forte Marketing, Gone For Good, The Forte' Marketing Group, TV, UCP
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Wow! What a busy week here at Forte. This week’s list is coming from all across Alabama, we’re cranking up the tunes and increasing volume all over! ARTIST / SONG Bobby Ridell / Sway Van Morrison / Days Like This Anberlin / The Unwinding Cable Car Steve Earle / Sparkle and Shine Lyle Lovett / Her First Mistake [...]
Our White Boards are officially up, thanks to our Art Director aka in-house painter, Gray Richardson. Gray worked overtime this past weekend getting the boards painted. The paint takes a week to dry, so we are all anxious for Monday to test them out for the first time. Here is a preview of the boards up and [...]
At Forte we realize that power is in your brand. This article along with that thought sparked a question for our White Boards (which are almost finished, by the way!) – Is it the design, the functionality, or a combination of both that makes Apple the dominate brand in technology today?
Sooner than later we’re changing the name of our blog to: The White Board. The idea comes from our use of white Idea Paint to write notes, doodles, (whether brilliant or not) at will when ideas comes to mind. We’re making a concentrated effort to use these ideas for blog post topics. We think the concept will allow our team to run wild with new earth shattering ideas, and in the process start some great conversations. So pardon the progress as we prepare to paint and start thinking.
By Jamie Warren
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Posted in Blog, Identity, Other
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Also tagged Blog, Blog Tpoics, Creative, Idea Paint, Notes, Paint, Progress, The Forte' Marketing Group, The White Board, Thoughts
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