A simple rule to follow when attempting to spot a good idea is this:  Look for a light bulb hoovering above your head.   However, if you have a great idea, you will know it…. instantly…. without having to check for the bulb.

This week Chris and I were discussing some new creative for a client, when all of the sudden one of them apperantly struck “Idea Gold” (we still aren’t sure which one it was) .

How can we be sure of this?   – –

We’re positive because this happened at the exact same moment.

We know what you’re thinking, and you’re right, the picture is hard to argue with.  So to wrap up this tale, trust us, you’ll know it when you have a winner on your hands.