That’s our answer to Forbes when they ask, “How important is small business branding really?” in this recent article.

In it, the author shares five strategies for creating brand recognition. We think these are great, but we would add one additional one:

• Be prepared to look at your market, your customers, your product and adjust your branding as needed.

Branding is a living thing – it needs to be nurtured to be successful. If, every day, you think of all your decisions with the company’s brand in mind, you’ll ensure your brand is up to date with other factors in your business.

Forte Marketing Group is a Birmingham, Alabama-based branding, marketing and advertising firm that helps companies nationwide differentiate their brands. Learn more about us at www.fortemg.com.