Apple has been all the buzz recently, but why?  The main reason is that not only is Apple the most recognizable tech brand in production right now, but because people actually care about the brand and what it is doing.  A recent blog post by Michael Comeau entitled “The Key To Apple’s Financial Success” sums up Apple’s branding formula and success.  Take a look at Michael’s post, and (side note) we proudly support Apple products!

At Forte we realize that power is in your brand. This article along with that thought sparked a question for our White Boards (which are almost finished, by the way!)  –  Is it the design, the functionality, or a combination of both that makes Apple the dominate brand in technology today? We would love to hear your thoughts!