“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine [...]
That’s our answer to Forbes when they ask, “How important is small business branding really?” in this recent article. In it, the author shares five strategies for creating brand recognition. We think these are great, but we would add one additional one: Be prepared to look at your market, your customers, your product and adjust [...]
Some companies just rise above others when it comes to branding. They’ve worked hard to create a recognized brand and loyal supporters. And no company, in our opinion, has done a better job crafting their brand than Apple. How many of you have an iPod, iPhone, iPad, Mac, iTV? Are you considering putting all your [...]
February 28, 2012 – 12:02 pm
Branding is complicated business. Done the right way, it can make your business prosper. Poorly done, it can damage your future prospects. As students of branding, we’ve seen many cases of brands failing elsewhere. There are plenty of reasons why this happens to businesses who are otherwise strong. So if you’re looking to overhaul your [...]
February 14, 2012 – 7:40 pm
By Jamie Warren Everybody has a brand, whether they know it or not. Even you. But when your brand hasn’t been outlined, when it hasn’t been differentiated, how do you start? What do you do to take those initial – but crucial – steps in creating your brand? Luckily, we do this every day at [...]
January 31, 2012 – 5:00 am
Have you ever been inspired by someone’s random interpretation of life? I used to work with a woman who couldn’t remember her left from her right. I’m not kidding. She told me her workaround was thinking of life in general as either “driver’s side” or “passenger side.”
January 1, 2012 – 10:35 am
When was the last time you tried to do a handstand? Was it when you were a child? I’m not usually a “handstand out of the blue” kind of guy. My family jokes that there is “Business Jamie”, and “Fun Jamie”. I’ve been told I can be a little intense in business.
November 11, 2011 – 12:48 pm
Get Forté. Increase your volume…..to 11!! Our brand line is so perfectly fitting for today, wouldn’t you agree?
By Chris Goldschmidt
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Also posted in Branding, Identity, Video
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Tagged 11/11/11, Advertising agency, Alabama, Birmingham, Branding, Forté Marketing Group, Increase Your Volume, Louder than 10, marketing firm, Nigel Tuffnell, Spinal Tap, Up to 11
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November 9, 2011 – 6:22 pm
People tend to share the most around 9:30 Eastern Time. 75% of clicks on a share will happen within the first day that the content is shared.
Richardtubbinteriors.com invites you into the personal spaces the design team has created for their clients. The work samples are beautifully designed and they’ve also proven to be useful tools for the team in their showroom. ”Richard Tubb Interiors feels privileged to help plan where you’ll live, laugh, and enjoy the most comfort. The result? A treasured place reflecting who you [...]
By Chris Goldschmidt
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Also posted in Art/Design, Branding, Identity, Website
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Tagged Birmingham Alabama, David Walker, Design, Forté Marketing Group, Interiors, Richard Tubb, Sean Beam, Showroom, Site Launch
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