Category Archives: Blog

Braver Branding

“When you rebrand, you have to go against the inertia of your old brand. Be new.” -Jamie Warren  

Rebranding Reasons: Differentiating from a Competitor

No matter the industry you’re in, it’s likely there will come a time when you need to rebrand. Rethinking your brand can alleviate many issues and can differentiate you from a competitor, giving you more business and better profits. Today’s market can often be saturated with similar businesses. It’s imperative that you differentiate yourself from […]

Branding vs. Rebranding

People throw the word “branding” around a lot. It’s one of the most misused terms in our industry as it’s often used to describe only visual identity. But what does that really mean?  Is branding more than the corporate logo or tagline?  Or, are they actually talking about “rebranding”? Branding is a promise that a […]

Forte Library: The E-myth Revisited

By Jamie Warren, Forte President I truly believe that to run a successful branding agency, you have to invest way more than 40 hours a week. And part of that means reading books that not only help the business, but help our clients’ businesses. So from time to time, I’ll review some of my favorite […]

Why Advertising is not Branding

“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine […]

Small Business Branding is REALLY Important

That’s our answer to Forbes when they ask, “How important is small business branding really?” in this recent article. In it, the author shares five strategies for creating brand recognition. We think these are great, but we would add one additional one: Be prepared to look at your market, your customers, your product and adjust […]

Best Brand Example: Apple

Some companies just rise above others when it comes to branding. They’ve worked hard to create a recognized brand and loyal supporters. And no company, in our opinion, has done a better job crafting their brand than Apple. How many of you have an iPod, iPhone, iPad, Mac, iTV? Are you considering putting all your […]

4 Reasons Brands Fail

Branding is complicated business. Done the right way, it can make your business prosper. Poorly done, it can damage your future prospects. As students of branding, we’ve seen many cases of brands failing elsewhere. There are plenty of reasons why this happens to businesses who are otherwise strong. So if you’re looking to overhaul your […]

Start Differentiating

By Jamie Warren Everybody has a brand, whether they know it or not. Even you. But when your brand hasn’t been outlined, when it hasn’t been differentiated, how do you start? What do you do to take those initial – but crucial – steps in creating your brand? Luckily, we do this every day at […]

The driver’s side of branding

Have you ever been inspired by someone’s random interpretation of life? I used to work with a woman who couldn’t remember her left from her right.  I’m not kidding.  She told me her workaround was thinking of life in general as either “driver’s side” or “passenger side.”