December 4, 2012 – 8:00 am
“When you rebrand, you have to go against the inertia of your old brand. Be new.” -Jamie Warren
By Chris Goldschmidt
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Also posted in "Braver Branding" by Jamie Warren, Blog
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Tagged Advertising, Birmingham, Birmingham Alabama, Branding, Braver Branding, Forté, Forte Marketing, Forté Marketing Group, Jamie Warren, The Forte' Marketing Group
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November 13, 2012 – 8:00 am
No matter the industry you’re in, it’s likely there will come a time when you need to rebrand. Rethinking your brand can alleviate many issues and can differentiate you from a competitor, giving you more business and better profits. Today’s market can often be saturated with similar businesses. It’s imperative that you differentiate yourself from […]
By Chris Goldschmidt
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Also posted in "Braver Branding" by Jamie Warren, Blog, Rebranding
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Tagged Advertising, Alabama, Birmingham, Birmingham Alabama, Branding, Differentiate, Differentiating, Forté, Forte Marketing, Forté Marketing Group, Jamie Warren, The Forte' Marketing Group, TheForte' Marketing Group
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October 2, 2012 – 8:00 am
People throw the word “branding” around a lot. It’s one of the most misused terms in our industry as it’s often used to describe only visual identity. But what does that really mean? Is branding more than the corporate logo or tagline? Or, are they actually talking about “rebranding”? Branding is a promise that a […]
“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine […]
That’s our answer to Forbes when they ask, “How important is small business branding really?” in this recent article. In it, the author shares five strategies for creating brand recognition. We think these are great, but we would add one additional one: Be prepared to look at your market, your customers, your product and adjust […]
Some companies just rise above others when it comes to branding. They’ve worked hard to create a recognized brand and loyal supporters. And no company, in our opinion, has done a better job crafting their brand than Apple. How many of you have an iPod, iPhone, iPad, Mac, iTV? Are you considering putting all your […]
February 28, 2012 – 12:02 pm
Branding is a complicated business. Done the right way, it can make your business prosper. Poorly done, it can damage your future prospects. As students of branding, we’ve seen many cases of brands failing elsewhere. There are plenty of reasons why this happens to businesses who are otherwise strong. So if you’re looking to overhaul […]
February 14, 2012 – 7:40 pm
By Jamie Warren Everybody has a brand, whether they know it or not. Even you. But when your brand hasn’t been outlined, when it hasn’t been differentiated, how do you start? What do you do to take those initial – but crucial – steps in creating your brand? Luckily, we do this every day at […]
January 31, 2012 – 5:00 am
Have you ever been inspired by someone’s random interpretation of life? I used to work with a woman who couldn’t remember her left from her right. I’m not kidding. She told me her workaround was thinking of life in general as either “driver’s side” or “passenger side.”
January 1, 2012 – 10:35 am
When was the last time you tried to do a handstand? Was it when you were a child? I’m not usually a “handstand out of the blue” kind of guy. My family jokes that there is “Business Jamie”, and “Fun Jamie”. I’ve been told I can be a little intense in business.
