Category Archives: “Braver Branding” by Jamie Warren

Braver Branding

“When you rebrand, you have to go against the inertia of your old brand. Be new.” -Jamie Warren  

Rebranding Reasons: Differentiating from a Competitor

No matter the industry you’re in, it’s likely there will come a time when you need to rebrand. Rethinking your brand can alleviate many issues and can differentiate you from a competitor, giving you more business and better profits. Today’s market can often be saturated with similar businesses. It’s imperative that you differentiate yourself from […]

The driver’s side of branding

Have you ever been inspired by someone’s random interpretation of life? I used to work with a woman who couldn’t remember her left from her right.  I’m not kidding.  She told me her workaround was thinking of life in general as either “driver’s side” or “passenger side.” 

Branding and the art of handstands

When was the last time you tried to do a handstand? Was it when you were a child? I’m not usually a “handstand out of the blue” kind of guy. My family jokes that there is “Business Jamie”, and “Fun Jamie”. I’ve been told I can be a little intense in business.