“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine […]
That’s our answer to Forbes when they ask, “How important is small business branding really?” in this recent article. In it, the author shares five strategies for creating brand recognition. We think these are great, but we would add one additional one: Be prepared to look at your market, your customers, your product and adjust […]
February 14, 2012 – 7:40 pm
By Jamie Warren Everybody has a brand, whether they know it or not. Even you. But when your brand hasn’t been outlined, when it hasn’t been differentiated, how do you start? What do you do to take those initial – but crucial – steps in creating your brand? Luckily, we do this every day at […]
November 9, 2011 – 6:22 pm
People tend to share the most around 9:30 Eastern Time. 75% of clicks on a share will happen within the first day that the content is shared.
A simple rule to follow when attempting to spot a good idea is this: Look for a light bulb hoovering above your head.
November 24, 2010 – 6:27 pm
We’re so very thankful for all of the amazing clients we’ve had the opportunity to work with this year! We’re honored to present this highlight reel from the 54 U.S. Army spots we created this past summer. If you enjoy the video as much as we enjoyed making it, then you’re in for a treat!! […]
October 13, 2010 – 4:41 pm
As I was talking with my co-workers this morning the topic came up, “Remember when TV used to have more ads than air time of the actual show you were watching?”.
By Chris Goldschmidt
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Also posted in Blog, Branding, Campaign, Identity, Other, Social Media
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Tagged Content Management, Facebook, Good News, Lisa Barone, Media, Promotion (marketing), Social network, Television
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