December 4, 2012 – 8:00 am
“When you rebrand, you have to go against the inertia of your old brand. Be new.” -Jamie Warren
By Chris Goldschmidt
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Posted in "Braver Branding" by Jamie Warren, Blog, Branding
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Also tagged Advertising, Birmingham, Birmingham Alabama, Braver Branding, Forté, Forte Marketing, Forté Marketing Group, Jamie Warren, The Forte' Marketing Group
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November 13, 2012 – 8:00 am
No matter the industry you’re in, it’s likely there will come a time when you need to rebrand. Rethinking your brand can alleviate many issues and can differentiate you from a competitor, giving you more business and better profits. Today’s market can often be saturated with similar businesses. It’s imperative that you differentiate yourself from […]
By Chris Goldschmidt
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Posted in "Braver Branding" by Jamie Warren, Blog, Branding, Rebranding
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Also tagged Advertising, Alabama, Birmingham, Birmingham Alabama, Differentiate, Differentiating, Forté, Forte Marketing, Forté Marketing Group, Jamie Warren, The Forte' Marketing Group, TheForte' Marketing Group
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“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine […]
Some companies just rise above others when it comes to branding. They’ve worked hard to create a recognized brand and loyal supporters. And no company, in our opinion, has done a better job crafting their brand than Apple. How many of you have an iPod, iPhone, iPad, Mac, iTV? Are you considering putting all your […]
February 14, 2012 – 7:40 pm
By Jamie Warren Everybody has a brand, whether they know it or not. Even you. But when your brand hasn’t been outlined, when it hasn’t been differentiated, how do you start? What do you do to take those initial – but crucial – steps in creating your brand? Luckily, we do this every day at […]
January 31, 2012 – 5:00 am
Have you ever been inspired by someone’s random interpretation of life? I used to work with a woman who couldn’t remember her left from her right. I’m not kidding. She told me her workaround was thinking of life in general as either “driver’s side” or “passenger side.”
January 1, 2012 – 10:35 am
When was the last time you tried to do a handstand? Was it when you were a child? I’m not usually a “handstand out of the blue” kind of guy. My family jokes that there is “Business Jamie”, and “Fun Jamie”. I’ve been told I can be a little intense in business.
November 11, 2011 – 12:48 pm
Get Forté. Increase your volume…..to 11!! Our brand line is so perfectly fitting for today, wouldn’t you agree?
By Chris Goldschmidt
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Posted in Blog, Branding, Identity, Video
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Also tagged 11/11/11, Advertising agency, Alabama, Birmingham, Forté Marketing Group, Increase Your Volume, Louder than 10, marketing firm, Nigel Tuffnell, Spinal Tap, Up to 11
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At Forte we realize that power is in your brand. This article along with that thought sparked a question for our White Boards (which are almost finished, by the way!) – Is it the design, the functionality, or a combination of both that makes Apple the dominate brand in technology today?
