Tag Archives: Apple

Best Brand Example: Apple

March 13, 2012 – 8:00 am

Some companies just rise above others when it comes to branding. They’ve worked hard to create a recognized brand and loyal supporters. And no company, in our opinion, has done a better job crafting their brand than Apple. How many of you have an iPod, iPhone, iPad, Mac, iTV? Are you considering putting all your […]

By Chris Goldschmidt | Posted in Best Brand Example, Blog, Branding | Also tagged , , , | Comments Off on Best Brand Example: Apple

Top 20 Apps

October 22, 2010 – 2:39 pm

As smartphone applications become more widespread and quickly becoming the primary source for finding information, there are new apps released by the minute. It is easy for a really cool or useful app to go unnoticed because a user in the app store has well over a million to browse.

By Chris Goldschmidt | Posted in Blog, Identity, Weekly Playlist | Also tagged , , , , , , | Comments Off on Top 20 Apps

The Ghost In The Machine, Or Do Our Computers Have Souls?

September 1, 2010 – 3:57 pm

Anybody else give their electronic device a personality? You’re not alone. The Wall Street Journal on Saturday, August 28, has a thought-provoking article, “Sweet Talking Your Computer,” about how we give them personalities—and become attached to them over time.

By Chris Goldschmidt | Posted in Blog, Branding, Identity, Other, Technology | Also tagged , , , , , , , | Comments Off on The Ghost In The Machine, Or Do Our Computers Have Souls?

The Power Is In Your Brand

June 15, 2010 – 2:32 pm

At Forte we realize that power is in your brand. This article along with that thought sparked a question for our White Boards (which are almost finished, by the way!) – Is it the design, the functionality, or a combination of both that makes Apple the dominate brand in technology today?

By Chris Goldschmidt | Posted in Blog, Branding, Identity | Also tagged , , , , , | Comments Off on The Power Is In Your Brand