Tag Archives: Blog

The driver’s side of branding

Have you ever been inspired by someone’s random interpretation of life? I used to work with a woman who couldn’t remember her left from her right.  I’m not kidding.  She told me her workaround was thinking of life in general as either “driver’s side” or “passenger side.” 


Sooner than later we’re changing the name of our blog to: The White Board. The idea comes from our use of white Idea Paint to write notes, doodles, (whether brilliant or not) at will when ideas comes to mind. We’re making a concentrated effort to use these ideas for blog post topics. We think the concept will allow our team to run wild with new earth shattering ideas, and in the process start some great conversations. So pardon the progress as we prepare to paint and start thinking.