Category Archives: Rebranding

Rebranding Reasons: Differentiating from a Competitor

No matter the industry you’re in, it’s likely there will come a time when you need to rebrand. Rethinking your brand can alleviate many issues and can differentiate you from a competitor, giving you more business and better profits. Today’s market can often be saturated with similar businesses. It’s imperative that you differentiate yourself from […]

Branding vs. Rebranding

People throw the word “branding” around a lot. It’s one of the most misused terms in our industry as it’s often used to describe only visual identity. But what does that really mean?  Is branding more than the corporate logo or tagline?  Or, are they actually talking about “rebranding”? Branding is a promise that a […]