Tag Archives: Chris Goldschmidt

4 Reasons Brands Fail

Branding is complicated business. Done the right way, it can make your business prosper. Poorly done, it can damage your future prospects. As students of branding, we’ve seen many cases of brands failing elsewhere. There are plenty of reasons why this happens to businesses who are otherwise strong. So if you’re looking to overhaul your […]

How You Know When You Have A Great Idea On Your Hands.

A simple rule to follow when attempting to spot a good idea is this: Look for a light bulb hoovering above your head.