September 1, 2010 – 3:57 pm
Anybody else give their electronic device a personality? You’re not alone. The Wall Street Journal on Saturday, August 28, has a thought-provoking article, “Sweet Talking Your Computer,” about how we give them personalities—and become attached to them over time.
By Chris Goldschmidt
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Also posted in Blog, Branding, Identity, Technology
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Tagged Apple, Computers, Impala, Macbook, Personalities, Soul, Steam Powered, Technology, Wall Street Journal
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August 27, 2010 – 5:30 pm
QR codes are scanable bar codes typically generated to provide instant information on a mobile device. The best part, they can point you towards just about anything.
By Chris Goldschmidt
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Also posted in Blog, Branding, Campaign, Identity, Non-Profit, Print, Social Media, Technology
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Tagged Brand Exposure, Code Readers, Eco Tickets, Free Advertising, QR Codes, Quick Reference, The Forte' Marketing Group
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August 11, 2010 – 6:06 pm
Today I was checking how far our online efforts are reaching and realized we were given props on Tommy Toy’s blog yesterday. More than likely we wouldn’t have seen his post so quickly, if I hadn’t run a search for Forté on socialmention.com. I can’t express how important it is to monitor what people are […]
By Chris Goldschmidt
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Also posted in Blog, Campaign, Non-Profit, Print, Social Media
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Tagged Advertising, Blogging, ForteMG, Print, Social Mention, Tommy Toy, Web Monitoring
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One of the shoot days was for a “Cold Injury” spot. The premise is to be careful when hiking outdoors in cold weather: have the right gear, hydrate, layer up, etc. Here are a few pictures from the location, and Forté’s very own Jamie & Chris. You don’t find yourself on the opposite side of […]
Organizations need sensitive documents destroyed. People with disabilities want to feel productive. Gone For Good helps both, offering cost-effective document destruction and meaningful employment for the disabled. Forté, with a big help from Six Foot Five, communicates this in a moving and surprising way.
Wow! What a busy week here at Forte. This week’s list is coming from all across Alabama, we’re cranking up the tunes and increasing volume all over! ARTIST / SONG Bobby Ridell / Sway Van Morrison / Days Like This Anberlin / The Unwinding Cable Car Steve Earle / Sparkle and Shine Lyle Lovett / Her First Mistake […]
Our White Boards are officially up, thanks to our Art Director aka in-house painter, Gray Richardson. Gray worked overtime this past weekend getting the boards painted. The paint takes a week to dry, so we are all anxious for Monday to test them out for the first time. Here is a preview of the boards up and […]
ARTIST / SONG Sunny Day Real Estate / Song about an Angel Thomas Dolby / Hyperactive The Allman Brothers / Soulshine Katy Perry Featuring Snoop Dogg / California Gurls Them Crooked Vultures / New Fang Mute Math / Pins and Needles
Sooner than later we’re changing the name of our blog to: The White Board. The idea comes from our use of white Idea Paint to write notes, doodles, (whether brilliant or not) at will when ideas comes to mind. We’re making a concentrated effort to use these ideas for blog post topics. We think the concept will allow our team to run wild with new earth shattering ideas, and in the process start some great conversations. So pardon the progress as we prepare to paint and start thinking.
By Chris Goldschmidt
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Also posted in Blog, Identity
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Tagged Blog, Blog Tpoics, Creative, Idea Paint, Notes, Paint, Progress, The Forte' Marketing Group, The White Board, Thoughts
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ARTIST/SONG Pete Yorn / Closet The Decemberist / The Sporting Life Grace Potter & The Nocturnals / Nothing but the Water Travie McCoy ft. Bruno Mars / Billionaire Black Rebel Motorcycle Club / Red Eyes and Tears Beastie Boys / Sabotage
