December 4, 2012 – 8:00 am
“When you rebrand, you have to go against the inertia of your old brand. Be new.” -Jamie Warren
By Chris Goldschmidt
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Posted in "Braver Branding" by Jamie Warren, Blog, Branding
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Also tagged Birmingham, Birmingham Alabama, Branding, Braver Branding, Forté, Forte Marketing, Forté Marketing Group, Jamie Warren, The Forte' Marketing Group
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November 13, 2012 – 8:00 am
No matter the industry you’re in, it’s likely there will come a time when you need to rebrand. Rethinking your brand can alleviate many issues and can differentiate you from a competitor, giving you more business and better profits. Today’s market can often be saturated with similar businesses. It’s imperative that you differentiate yourself from […]
By Chris Goldschmidt
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Posted in "Braver Branding" by Jamie Warren, Blog, Branding, Rebranding
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Also tagged Alabama, Birmingham, Birmingham Alabama, Branding, Differentiate, Differentiating, Forté, Forte Marketing, Forté Marketing Group, Jamie Warren, The Forte' Marketing Group, TheForte' Marketing Group
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“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine […]
January 31, 2012 – 5:00 am
Have you ever been inspired by someone’s random interpretation of life? I used to work with a woman who couldn’t remember her left from her right. I’m not kidding. She told me her workaround was thinking of life in general as either “driver’s side” or “passenger side.”
August 11, 2010 – 6:06 pm
Today I was checking how far our online efforts are reaching and realized we were given props on Tommy Toy’s blog yesterday. More than likely we wouldn’t have seen his post so quickly, if I hadn’t run a search for Forté on socialmention.com. I can’t express how important it is to monitor what people are […]
Organizations need sensitive documents destroyed. People with disabilities want to feel productive. Gone For Good helps both, offering cost-effective document destruction and meaningful employment for the disabled. Forté, with a big help from Six Foot Five, communicates this in a moving and surprising way.
At Forte we realize that power is in your brand. This article along with that thought sparked a question for our White Boards (which are almost finished, by the way!) – Is it the design, the functionality, or a combination of both that makes Apple the dominate brand in technology today?
The Forte’ Marketing Group was recently awarded two Gold Addy awards at the District Seven Competition. The two awards make the entries automatically eligible for the National Addy Awards in May, 2010.
