December 4, 2012 – 8:00 am
“When you rebrand, you have to go against the inertia of your old brand. Be new.” -Jamie Warren
By Chris Goldschmidt
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Posted in "Braver Branding" by Jamie Warren, Blog, Branding
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Also tagged Advertising, Birmingham, Birmingham Alabama, Branding, Braver Branding, Forté, Forte Marketing, Jamie Warren, The Forte' Marketing Group
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November 13, 2012 – 8:00 am
No matter the industry you’re in, it’s likely there will come a time when you need to rebrand. Rethinking your brand can alleviate many issues and can differentiate you from a competitor, giving you more business and better profits. Today’s market can often be saturated with similar businesses. It’s imperative that you differentiate yourself from […]
By Chris Goldschmidt
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Posted in "Braver Branding" by Jamie Warren, Blog, Branding, Rebranding
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Also tagged Advertising, Alabama, Birmingham, Birmingham Alabama, Branding, Differentiate, Differentiating, Forté, Forte Marketing, Jamie Warren, The Forte' Marketing Group, TheForte' Marketing Group
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October 2, 2012 – 8:00 am
People throw the word “branding” around a lot. It’s one of the most misused terms in our industry as it’s often used to describe only visual identity. But what does that really mean? Is branding more than the corporate logo or tagline? Or, are they actually talking about “rebranding”? Branding is a promise that a […]
September 18, 2012 – 8:00 am
By Jamie Warren, Forte President I truly believe that to run a successful branding agency, you have to invest way more than 40 hours a week. And part of that means reading books that not only help the business, but help our clients’ businesses. So from time to time, I’ll review some of my favorite […]
“Advertising” and “Branding” are two words that many people think are interchangeable. Like “smart” and “intelligent,” or “merry” and “jolly.” But they’re not. They actually mean completely different things. Advertising is a form of communication. It’s a way of telling the story of your product or service. It’s a television commercial, a billboard, a magazine […]
That’s our answer to Forbes when they ask, “How important is small business branding really?” in this recent article. In it, the author shares five strategies for creating brand recognition. We think these are great, but we would add one additional one: Be prepared to look at your market, your customers, your product and adjust […]
Some companies just rise above others when it comes to branding. They’ve worked hard to create a recognized brand and loyal supporters. And no company, in our opinion, has done a better job crafting their brand than Apple. How many of you have an iPod, iPhone, iPad, Mac, iTV? Are you considering putting all your […]
November 11, 2011 – 12:48 pm
Get Forté. Increase your volume…..to 11!! Our brand line is so perfectly fitting for today, wouldn’t you agree?
By Chris Goldschmidt
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Posted in Blog, Branding, Identity, Video
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Also tagged 11/11/11, Advertising agency, Alabama, Birmingham, Branding, Increase Your Volume, Louder than 10, marketing firm, Nigel Tuffnell, Spinal Tap, Up to 11
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November 9, 2011 – 6:22 pm
People tend to share the most around 9:30 Eastern Time. 75% of clicks on a share will happen within the first day that the content is shared.
Richardtubbinteriors.com invites you into the personal spaces the design team has created for their clients. The work samples are beautifully designed and they’ve also proven to be useful tools for the team in their showroom. “Richard Tubb Interiors feels privileged to help plan where you’ll live, laugh, and enjoy the most comfort. The result? A treasured place reflecting who you […]
By Chris Goldschmidt
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Posted in Art/Design, Blog, Branding, Identity, Website
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Also tagged Birmingham Alabama, David Walker, Design, Interiors, Richard Tubb, Sean Beam, Showroom, Site Launch
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