December 4, 2012 – 8:00 am
“When you rebrand, you have to go against the inertia of your old brand. Be new.” -Jamie Warren
By Chris Goldschmidt
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Posted in "Braver Branding" by Jamie Warren, Blog, Branding
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Also tagged Advertising, Birmingham, Birmingham Alabama, Branding, Braver Branding, Forté, Forte Marketing, Forté Marketing Group, Jamie Warren, The Forte' Marketing Group
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November 13, 2012 – 8:00 am
No matter the industry you’re in, it’s likely there will come a time when you need to rebrand. Rethinking your brand can alleviate many issues and can differentiate you from a competitor, giving you more business and better profits. Today’s market can often be saturated with similar businesses. It’s imperative that you differentiate yourself from […]
By Chris Goldschmidt
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Posted in "Braver Branding" by Jamie Warren, Blog, Branding, Rebranding
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Also tagged Advertising, Alabama, Birmingham, Birmingham Alabama, Branding, Differentiate, Differentiating, Forté, Forte Marketing, Forté Marketing Group, Jamie Warren, The Forte' Marketing Group, TheForte' Marketing Group
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February 28, 2012 – 12:02 pm
Branding is a complicated business. Done the right way, it can make your business prosper. Poorly done, it can damage your future prospects. As students of branding, we’ve seen many cases of brands failing elsewhere. There are plenty of reasons why this happens to businesses who are otherwise strong. So if you’re looking to overhaul […]
Our hearts and prayers go out to all of our suffering neighbors as they begin attempting to recover from this week’s tragedy. The damage is unbelievable and the loss is too large to quantify, but We Are Alabama and we’ll be strong even when it seems impossible. That’s just who we are, and there is […]
Through our work for The Jimmie Hale Mission, we help the homeless and hurting enjoy a new and hopeful life. And, today, we’d like to ask your help.
By Chris Goldschmidt
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Posted in Blog, Campaign, Non-Profit, Print, Video
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Also tagged Alabama, Birmingham, Campaign, Easter, Jimmie Hale Mission, Non-Profit, Resurrect Hope, The Forte' Marketing Group, Ways To Give
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A simple rule to follow when attempting to spot a good idea is this: Look for a light bulb hoovering above your head.
August 27, 2010 – 5:30 pm
QR codes are scanable bar codes typically generated to provide instant information on a mobile device. The best part, they can point you towards just about anything.
By Chris Goldschmidt
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Posted in Blog, Branding, Campaign, Identity, Non-Profit, Other, Print, Social Media, Technology
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Also tagged Brand Exposure, Code Readers, Eco Tickets, Free Advertising, QR Codes, Quick Reference, The Forte' Marketing Group
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Organizations need sensitive documents destroyed. People with disabilities want to feel productive. Gone For Good helps both, offering cost-effective document destruction and meaningful employment for the disabled. Forté, with a big help from Six Foot Five, communicates this in a moving and surprising way.
By Chris Goldschmidt
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Posted in Blog, Campaign, Non-Profit, Other, Video
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Also tagged Advertising, Birmingham AL, Forte Marketing, Gone For Good, The Forte' Marketing Group, TV, UCP
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Wow! What a busy week here at Forte. This week’s list is coming from all across Alabama, we’re cranking up the tunes and increasing volume all over! ARTIST / SONG Bobby Ridell / Sway Van Morrison / Days Like This Anberlin / The Unwinding Cable Car Steve Earle / Sparkle and Shine Lyle Lovett / Her First Mistake […]
Our White Boards are officially up, thanks to our Art Director aka in-house painter, Gray Richardson. Gray worked overtime this past weekend getting the boards painted. The paint takes a week to dry, so we are all anxious for Monday to test them out for the first time. Here is a preview of the boards up and […]
